Our story
From Tarfaya’s wind to Agadir’s mills—then straight into European wardrobes.
Salvya was founded on 1 December 2025 by Salah (Morocco) and his wife Silvia (Italy)—a Moroccan–Italian couple who wanted merch to feel as considered as the music behind it.
The idea first took shape in Tarfaya, on Morocco’s southern Atlantic coast. To access premium fabrics and reliable cut, sew, and print for hoodies and tees, the project moved to Agadir.
By March 2026, Salvya had serious momentum with more customers across the European Union. Production now runs as a two-country model in Italy and Morocco—one creative direction, shared quality control.